9mobile, Nigeria’s telecommunications company, has rebranded to T2.
The unveiling took place on Friday at the Eko Convention Centre in Lagos.
The change of name comes a year after LH Telecommunication Limited acquired a majority stake in the network provider.
LH Telecommunication acquired 95.5 percent stake in 9mobile, leading to a change in control of 9mobile.
This is the second time the company’s name will be changed, after it was rebranded from Etisalat to 9mobile in 2017.
Speaking at the event, Femi Banigbe, chief executive officer (CEO) of Emerging Markets Telecommunication Services Limited (EMTS), described the rebrand as “the beginning of a bold new chapter” for the company.
“This is not just a brand unveiling, it is the beginning of a bold new chapter in our history. It is a declaration that we are no longer who we were, but we are becoming something greater. We are becoming something more ambitious,” Gbadegbe said.
He said the transformation goes beyond a new logo or tagline, representing instead a renewed mission and promise to customers.
The CEO noted that technology is now an integral part of business, culture and human connection, and that Nigerians are increasingly demanding speed, access, and relevance.
“We see it in the rising tide of the youth, we see it in the entrepreneurs that are all over the place across our nation, in the boldness of our startup ecosystem, in the resilience of our SMEs, in the desires of our families to stay connected, to stay informed and to stay entertained anytime and anywhere,” he said.
The EMTS boss stressed that to remain relevant, the company must evolve radically and pragmatically, reimagining how it does business.
He added that the brand is “proudly Nigerian” and built on the spirit of resilience and tenacity that defines the country.
“In the face of overwhelming odds, our people, the Nigerian people, we have shown a spirit of resilience and of tenacity that continues to inspire the world,” he said.
Gbadegbe said the company has weathered difficult times and experienced setbacks, but just like Nigeria, it consistently returns stronger and more resilient.
The CEO said the company will always come back with renewed focus and determination to tackle the challenges of its market
Credit: The Cable
